Our #1 longest lasting battery with POWERCHECK™*
*Duracell’s longest lasting AA alkaline battery on average across 2015 IEC standard tests
Dependable and long-lasting lithium coin button battery.
Our most advanced batteries* with POWERCHECK™
*Vs Alkaline AAA/C/D cells
Learn how the technology used to create our long-lasting batteries makes us the #1 trusted battery brand.
Duracell is the world’s leading manufacturer of high performance alkaline batteries, specialty cells and rechargeables. Since its foundation in the early 1940s, the company has become an iconic personal power brand, trusted for compact and longer-lasting batteries. And at the heart of it all has been the Duracell Bunny.Learn more