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Duracell Ultra Type AA Alkaline Batteries

Up to 100% more power for all devices*

*Longevity performance compared to the Minimum Average Duration of the 2015 IEC AA Digital Camera test. Results may vary by device or usage pattern. (www.iec.ch)

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Lithium Coin 2032 Batteries

Dependable and long-lasting lithium coin button battery.

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Duracell Ultra Type AAA Alkaline Batteries

Up to 100% more power for all devices*

*Longevity performance compared to the Minimum Average Duration of the 2015 IEC AAA Motorized Toy test. Results may vary by device or usage pattern. (www.iec.ch)

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Technology

Learn how the technology used to create our long-lasting batteries makes us the #1 trusted battery brand.

How Are Batteries Made?

Alkaline batteries have a long and rich history of powering various everyday devices. Chemical engineering…

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Duralock – Fresh Batteries Up To 10…

Most batteries slowly lose power over time, even when not in use. But Duralock technology keeps unused…

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Hi, we are

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Duracell is the world’s leading manufacturer of high performance alkaline batteries, specialty cells and rechargeables. Since its foundation in the early 1940s, the company has become an iconic personal power brand, trusted for compact and longer-lasting batteries. And at the heart of it all has been the Duracell Bunny.

Learn more Duracell Bunny

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