Duracell is sold in retail outlets, open-markets, department stores, warehouse stores and pharmacies.
Duracell is the #1 brand trusted by consumers all over the world. Battery performance is not a one-dimensional measurement; several parameters that affect performance data are: discharge characteristics, voltage, energy density, effect of discharge load and temperature as well as shelf life. Technical bulletins providing detailed information for each battery type are available in the Technical Library. Testing our designs in both a laboratory environment (following IEC methodologies) along with real life usage studies ensures our innovations continually delight our consumer.